Powering eCommerce In MEA: Payment Innovation, Market Insights & What’s Next
Webinar
eCommerce in MEA is growing fast — but growth alone isn’t enough.
As eCommerce surges across the Middle East and Africa, payment leaders face a unique challenge — building infrastructure that’s as dynamic as the markets they serve.
From mobile-first consumers to regional preferences in payment methods, success in MEA means understanding the nuances of the ecosystem and being ready for what’s next — from real-time rails and embedded payments to smarter data use and social commerce.
Join FS Club for a 45-minute webinar featuring experts from Compass Plus Technologies, including Adil Ahmed (VP & Deputy Managing Director, MEA) and Eyad Almaaitah (VP, Global Product Management). Together with Hugh Morris, they’ll explore how fintechs, PSPs, and financial institutions can better support merchants, streamline experiences, and unlock growth across MEA.
What we’ll cover:
- Where eCommerce is growing fastest in MEA — and how mobile-first behaviour is reshaping expectations
- Payment preferences across the region — and how they differ between the Middle East and Africa
- Embedded payments, API-first strategies, and real-time innovation
- The rise of social commerce — and what it means for payments
- Core platform capabilities — from orchestration and tokenisation to simplified merchant integration
- Smarter use of payments data — for performance, personalisation and optimisation
- Live Q&A with industry experts
Who should attend?
Payments professionals, fintechs, PSPs, product and platform leaders, and financial institutions looking to scale smarter in MEA.
Speakers:
Adil Ahmed is a seasoned payments technology executive with over 25 years of experience in driving digital transformation across the Middle East and Africa. As Vice President and Deputy Managing Director at Compass Plus Technologies, he has been instrumental in modernising financial institutions' payment infrastructures, addressing the challenges posed by legacy systems in the region. Adil's expertise encompasses the development and implementation of innovative solutions that enhance customer experiences and operational efficiency. His contributions have been pivotal in projects such as the launch of Kenya's first platinum multi-currency prepaid card, reflecting his commitment to advancing financial inclusion and digital banking services.
Eyad Almaaitah is a financial technology and digital banking expert with over 20 years of experience in payment services and delivery channels. As Vice President of Global Product Management at Compass Plus Technologies, he plays a critical role in shaping the company’s product roadmap, ensuring that evolving market needs are effectively translated into innovative payment solutions. Eyad acts as a vital bridge between the financial services industry and Compass Plus Technologies’ development teams, helping to bring new products to life by aligning technical capabilities with business demands. His deep understanding of legacy system limitations and future-forward digital strategies makes him a key contributor to the modernisation efforts of banks and financial institutions across the globe.
Speaker(s):
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Adil Ahmed
VP & Deputy Managing Director, MEA
Compass Plus
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Eyad Almaaitah
VP, Global Product Management
Compass Plus
Chairman:
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Hugh Morris
Senior Research Partner
Z/Yen Group