Connecting Creativity: The Evolution Of Innovation In Insurance From Lloyd’s Coffee House To Lloyd’s Lab


In 1688, Lloyd's of London, the most historically iconic insurance market, was born out of Edward Lloyd's Coffee House on Tower Street. From its inception, Lloyd's has played a unique role in driving innovation in insurance, addressing the evolving demands of society, commerce, and industry over the ensuing centuries. Today, Lloyd's underwrites approximately £53 billion ($67 billion) of insurance contracts from its iconic EC3 headquarters on Lime Street, in the heart of the City of London. Remarkably, it still maintains a coffee house where many deals are negotiated, underscoring the human interaction that sets Lloyd's apart.

Join us for a captivating journey through the history and future of creativity in the insurance industry, part of the prestigious Lord Mayor's Lecture Series. This lecture, "Connecting Creativity: The Evolution of Innovation in Insurance from Lloyd’s Coffee House to Lloyd’s Lab," will explore how the industry has evolved over 300 years from its humble beginnings to become a hub of innovation and collaboration.

Presented by Rosie Denée, who runs the Lloyd’s Lab, this lecture will share the fascinating story of how Lloyd's Lab has evolved from its early days to become the award-winning accelerator it is today, recognized for its outstanding contributions to the industry. Since its inception in 2018, the Lab has hosted 12 cohorts and accepted over 136 companies out of more than 3,000 applicants, achieving a 97% success rate with 85% of alumni companies forming commercial relationships within the Lloyd’s Market.

As we delve into the rich narrative, we’ll highlight how the Lab is not only fostering new products but also bringing fresh talent from diverse fields such as academia, engineering, and various industries into the insurance sector. This infusion of new perspectives is vital for future-proofing the market and supporting the growth of future economies. Beyond the accelerator, the Lab offers a suite of services including Launchpad and Futureset, and it is now expanding its global footprint to support its ambitious vision.

The themes of 'connect' and 'prosper' are woven throughout our exploration, illustrating how Lloyd’s continues to connect people and ideas to create a prosperous future for the insurance industry and beyond. Attendees will be inspired by the dynamic interplay of tradition and innovation, and how the spirit of collaboration remains at the heart of Lloyd’s success.


Rosie Denee is a dynamic force in the Lloyd’s market, bringing over a decade of experience as a broker specializing in risk management. Since joining Lloyd’s in August 2020, Rosie has been at the forefront of driving strategic initiatives to advance innovation and accelerate transformation within the industry.

As a visionary leader of the Lloyd's Lab, Rosie has propelled it to international acclaim, positioning it as a pioneering Insurtech Accelerator. Under her guidance, the program is poised to launch its twelfth cohort, a testament to her unwavering commitment to fostering innovation.

With a comprehensive role that spans from engaging with prospective InsurTechs and insurers to meticulously planning and executing the ten-week program, Rosie is dedicated to pushing boundaries and fostering collaboration within the Lloyd’s market. Her visionary leadership has facilitated the launch of numerous ground-breaking insurance products, underscoring her ability to catalyse change and drive innovation forward.

An esteemed international conference speaker, Rosie's insights and expertise are sought after on a global scale, further solidifying her reputation as a trailblazer in the Lloyd’s market. With her passion for accelerating innovation, Rosie is reshaping the landscape of insurance, propelling the Lloyd’s market into a new era of dynamic growth and opportunity.

Monday, 21 October 2024

11:00 - 11:45 BST


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  • Rosie-Denee
    Rosie Denee
    Lloyd's Lab Accelerator Manager
    Lloyd's of London
  • mark_huxley_small
    Mark Huxley
    Huxley Advisory

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